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Hi. Thanks for taking a look at my work.


I’ve been fortunate enough to have worked at, and with, some of the most respected ad agencies and design firms. I've teamed with the best when it comes to consumer advertising, trade advertising, branding, design, and perhaps most important, strategy. 


I've worked on-staff at big multinational agencies and small boutiques. I've been a freelancer/consultant for more than twenty years, working with agencies and clients alike — on single projects and in the role of creative director or brand steward — including serving as the Co-Creative Director/Head Writer at Apple Computer, working directly with Steve Jobs.


In addition to having named what may be one of the most beloved products the world has ever known, the iPod, I’ve tackled naming and branding assignments for clients in the fashion, technology, fitness, sports, financial services, medical, pharmaceutical trials, snack foods, entertainment, app development, wine, and beer sectors.

If you like the work you see here, let's talk.



Some clients over the years: Apple, Bailey Banks & Biddle, Bellagio, Blue Shield of California, Cheetah Preservation Fund, Continental Airlines, Dow Plastics, EV1, (The Electric Car), HP, Henry Weinhard’s Private Reserve, Hummer, JAQK Cellars, Johnson & Johnson, KPMG, Luxottica, McKesson, Millipore, Mozilla, Odwalla, Pioneer Electronics, Prudential,, Rolex, Saturn, Sequoia Capital, Sikorsky Helicopters, Stanley Korshak, Symantec, Tabu Lingerie, Theradex Oncology, TIAA/Cref, Volant Skis, Willis & Geiger/Lands’ End, XPO Logistics, 24 Hour Fitness.

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