© 2017 Vinnie Chieco

Naming
Apple
Revolutionary mp3 player.
New Craft Brewery
Texas Ale Project
Names for six launch ales.
Luxottica
New chain of sunglasses stores.
Snikiddy Snack Foods
100% vegetable-based chips.
New Wine Brand
Upscale wine brand with casino gaming theme.
JAQK Cellars
4/8 launch wines.
JAQK Cellars
4/8 launch wines.
New Company
Fun, colorful insoles for teens.
Solazyme
Algae-based cooking oil.
New Company
High-fashion eyewear retailer.
 
24 Hour Fitness
Intelligent calorie tracker.
Financial Consultancy
Consultancy specializing in large inheritances.
Nik Software
Robust photo editing app.
Sequoia Capital
The VC's longterm investment fund.
ReadingGlasses.com
Line of foldable, pocketable eyewear.
Millipore / Merck
Hand-held automated blood cell counter.
Rebranding
Tutoring and test preparation.
 Rebranding
Ad agency specializing in cross-
cultural communications.
E! Entertainment
Digital portal for celebrity news.
New Company
American wine developed for Asia.
Rebranding
High-end digital image creation.
Steve Jobs
private jet operating company