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Rolex-Retailer ad shares
Rolex

One of many elements created for the grand opening of the upscale, Las Vegas destination, Bellagio. This leather-bound book sent to noted high-rollers featured three-dimensional objects like pressed flowers and a note in an envelope.

Rolex-Retailer ad.
This insert featured a 3-D working hourglass with real sand. It appeared in high-end magazines
(with perforation to be removed neatly) and was mailed to a select list. An 800  number let people
know how to get a copy if it had already been removed.

Vinnie Chieco

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